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content creation 101

seeing your ideas come to life is one the most enjoyable experiences, but on complicated shoots there can be a lot of resources involved and things to manage. so we put together some simple steps to get you started on your path of creating high-quality content:

  1. define the content goals: start by defining the goals of your content. consider what message you want to convey, who your target audience is, and what action you want them to take after consuming your content.
  2. plan the content format: choose the format of your content based on your goals and audience. consider whether it should be video, audio, or written content, and what style and tone will resonate with your target audience.
  3. consider how your content goals and format can best be met by our studio. consider the studio’s size, acoustics, lighting, and equipment that can enhance the quality of your content.
  4. prepare the script or outline: create a script or outline for your content. this will help guide the production process and ensure that the final product is cohesive and effective.
  5. rehearse and prepare: rehearse your content before the actual recording. make sure that you have all the necessary props, equipment, and personnel in place, and that everyone knows their roles and responsibilities.
  6. record and edit: record your content in studio, using our high-quality equipment and professional techniques. after recording, edit your content to ensure that it meets your goals and is visually and/or audibly appealing.
  7. promote and distribute: once your content is ready, promote and distribute it through various channels, such as social media, email marketing, or your website. consider how you can optimize its reach and engagement, and track its performance to adjust your future content strategy accordingly.

by following these steps, you can create compelling and effective content at a studio that engages your audience and achieves your goals. below are some samples of different types of content formats concepts developed from previous clients to get you started

mood boards

mood boards are easy to do and help visualize your ideas, establish a tone and mood, save you time and money, and assist you to collaborate and communicate effectively with your team. here are some steps you can follow to create mood boards for content that will be created in a studio:

  1. define your objectives: start by defining the goals and objectives of the content you will be creating in the studio. consider the message you want to convey, the audience you are targeting, and the emotions and feelings you want to evoke. 
  2. collect inspiration: gather images, colors, textures, and other visual elements that inspire you and align with your objectives. this can be done through online research, image searches, and other sources of visual inspiration.
  3. organize your inspiration: once you have collected your inspiration, organize it into categories or themes that relate to your objectives. you can use digital tools such as pinterest, canva, or photoshop to create a visual collage of your ideas.
  4. refine your selection: review your mood board and eliminate any images or elements that don’t align with your objectives. keep only the most relevant and impactful elements.
  5. share your mood board: share your mood board with your team or stakeholders and gather feedback. use their input to refine your mood board and ensure it aligns with everyone’s expectations.

by following these steps, you can create a cohesive and inspiring mood board for content that will be created in a studio. this will help guide the creative process and ensure that the final product aligns with your objectives and vision. 

story boards

for content with more scenes, and need more co-ordination on set you can take your mood board and build it our a bit further into a story board. follow these extra steps and get more confidence that all shooting aspects are covered before you begin:

  1. write a script: write a script that outlines the narrative arc of your story. include dialogue, descriptions of the action, and any other important details that will help you to visualize the scene.
  2. create rough sketches: use rough sketches to plan out the composition of each shot. consider camera angles, lighting, and other visual elements that will help to communicate your message.
  3. add detail: once you have your rough sketches, add more detail to your storyboard. include notes on character expressions, camera movements, and other important details that will help to bring your story to life.
  4. revise and refine: review your storyboard and make any necessary revisions. consider pacing, transitions between shots, and other elements that will help to improve the flow of your story.
  5. try using ai generative tools to help build the storyboard elements. tt will not only be much faster, but also give more detail to your boards, however all else fails, pen and napkin can work as well!
  6. share your storyboard with all members of the team and use their input to refine your storyboard and ensure all points of view are considered.

by following these steps, you can create an effective and visually compelling storyboard for content that will be created in our studio. this will help guide the creative process even further and you should have a good idea even before shooting that the final product aligns with your objectives and vision.

roles on set

there are several standard roles involved in creating content, each with their own specific responsibilities.  creating a simple checklist of roles covered on your shoot helps provide clarity of who’s doing what and raising awareness if a role needs to be filled. here are some of the most common roles and their functions:

  1. producer: oversees the entire production. does all the paperwork and makes sure things run to schedule
  2. director: responsible for the creative vision of the project
  3. writer: creates the script or treatment for the project
  4. cinematographer: responsible for the visual look of the production. tends to handle the cameras and lights as well.
  5. sound designer: responsible for the sound design and mixing for the project
  6. editor: responsible for assembling the footage into a final product
  7. production designer: responsible for the overall look and feel of the production
  8. talent: actors, models, dancers, and other performers who appear on camera or stage
  9. hair stylist: responsible for the hairstyle and grooming of the talent
  10. makeup artist: responsible for the makeup and grooming of the talent
these are just a few of the many roles involved in creating content in a studio. depending on the specific project, there may be additional roles or different responsibilities for each role.

call sheets

creating call sheets can help ensure that everyone involved in the production is on the same page and knows when and where they need to be. here are the steps for creating effective call sheets:

  1. gather all relevant information: start by gathering all the information you need to include on the call sheet, such as the shoot date, call times, location, cast and crew list, and contact information for key personnel. also, make sure to gather information on the tech requirements for the shoot, such as camera and lighting equipment, sound equipment, and any other necessary tech gear.
  2. create a template: once you have all the necessary information, create a template that you can use for all future call sheets. this will save you time and ensure consistency across all your productions.
  3. include all relevant details: make sure to include all relevant details on the call sheet, such as the name of the project, the scene numbers, any special instructions or notes, and the tech requirements for the shoot.
  4. distribute the call sheet: distribute the call sheet to all cast and crew members, as well as any other relevant personnel such as vendors or suppliers. make sure to distribute the call sheet in a timely manner, at least 24 hours before the shoot.
  5. confirm receipt: follow up with all cast and crew members to confirm that they have received and reviewed the call sheet, including aspects specific to there role. this will help to ensure that everyone is on the same page and that there are no misunderstandings on the day of the shoot.
  6. update the call sheet as needed: if there are any changes or updates to the shoot schedule, personnel, or tech requirements, make sure to update the call sheet and distribute it to everyone involved in the production.

by following these steps, you can create effective call sheets for content that will be created in a studio. this will help to ensure that your productions run smoothly and that everyone is prepared and knows what to expect on the day of the shoot.

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